- audit of business, communities and competitors;
- analysis of the world brands experience;
- development of principles and goals of promotion;
- description of the company’s positioning;
- recommendations on the content and PR.
Social media marketing
We provide a comprehensive approach to promoting products and services on social media — from analyzing your business niche to responding to comments and subscriber questions. We provide full support for marketing campaigns and help grow your social media communities.
Almost every company today has a presence on social media, but not all achieve the desired results. Our digital agency applies an expert approach to social media marketing, giving you an effective communication channel with your target audience — and an additional source of sales.
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Strategy
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Content plan
- advertising platforms in social media;
- categories of content and publishing schedule;
- daily post topics;
- social media support for a promotional campaign;
- advertising campaign plan.
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Community management
- community and content design;
- weekly content planning;
- post publishing and community moderation;
- user feedback management.
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Community promotion
- targeted advertising and retargeting;
- maintaining a database of brand advocates;
- working with thought leaders and influencers;
- advertising in partner communities and cross-promotional activities;
- development of marketing campaigns.
We are asked:
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Why do I need SMM?
Social Media Marketing (SMM) helps solve many problems, such as:
1. Brand promotion on social media platforms.
2. Increasing awareness among the target audience.
3. Building a brand image through direct contact with subscribers.
4. Forming a loyal community.
5. Attracting and retaining a potential audience.
6. Increasing traffic to the site.
7. Lead generation.
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Are there any guarantees for KPIs when promoting communities?
KPIs depend on the promotion goal. When developing a strategy, we specify in the contract the goals for the project, which we undertake to achieve within the set deadlines.
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Is it possible to use mass following?
Mass following, mass looking and mass liking are prohibited promotion methods by social networks. Using them in SMM promotion of business is risky, as Instagram can detect suspicious activity in the account, which will entail a temporary ban or blocking of the account.
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How to measure the effectiveness of social media promotion?
To analyze traffic in Google Analytics and Yandex.Metrica, we use links with UTM tags. With these links, you can track the number of visitors who came to the site from a specific channel and even a post, the number of conversions they achieved, and your income.
There are also other performance indicators:
1. Interactions — user actions with content, such as likes, comments, reposts, votes in polls, saves.
2. Reach — the number of unique users who viewed a post or account.
3. Views — the number of non-unique users who viewed a post or account.
4. Profile views — the total number of all profile views, including posts, accounts themselves, and other pages (each social network has its own).
5. Change for the period — the change in the number of subscribers for the selected period, i.e. the difference in the number of subscribers between the last and first days of the period.
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How much does SMM cost for my business?
The price may depend on several parameters:
— number of social networks;
— volume of work;
— specifics of the company;
— promotion goal. -
What budget is needed for social media promotion?
To determine your budget, you need to understand what goals you want to achieve.
This could be driving traffic to your site, generating leads, repeat sales, attracting subscribers, awareness, engagement, increasing the reach of your content, informing customers, etc.
Depending on the goal, you need to prepare landing pages, select suitable ad formats, and launch a test advertising campaign. Based on the test results, you can draw conclusions about what budgets and timeframes will be needed to achieve your goals.
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1970-01-01 Ekaterina Dikonskaya, MyWatershop, Head of Marketing and Advertising DepartmentКосмос-Веб Новосибирск, Фрунзе, 88, офисы 1209 и 1205 +7 (383) 363-363-1
’We have been working with the Cosmos-Web agency in the SMM direction for a long time. I like that the guys are trying new technologies and offering interesting solutions. Also, special thanks to our manager, who responds very promptly to our questions and comments’.
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1970-01-01 Evgeniy Olegovich Zolotaev, Dental practice of Dr. ZolotaevКосмос-Веб Новосибирск, Фрунзе, 88, офисы 1209 и 1205 +7 (383) 363-363-1
’We have been cooperating with Cosmos-Web for a long time. It is important for me that social media reflect my experience and vision as a practicing dentist. It should be clear which methods I use and which I don’t. Cosmos-Web specialists mostly manage to do this. We correct some medical details in the posts, but usually the contractor tries to clarify everything at once and asks a lot of questions. I rate the result of cooperation as positive, but I will not praise them too much so that they do not relax’.