End-to-end analytics
We collect data on calls, leads from order forms, user actions in the shopping cart, and deals in the CRM. We structure and analyze this information to answer key questions: how much was invested in advertising, what profit was generated, and how can campaign profitability be improved?
Modern marketing is performance-based marketing that measures the effectiveness of your advertising investments.
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Integration
with any CRM -
Dynamic
tracking -
Calculation and analysis
of payback -
Customer
tracking -
Over 20 key
advertising metrics
Common mistake
Business efficiency is influenced by dozens of key metrics — they are updated every minute. Business owners, managers, and marketers often struggle to collect and process all this data. As a result, only a few intermediate indicators are selected to simplify evaluation.
A common mistake is making marketing decisions based on «goals» and conversions that don’t reflect accurate data. This can lead to wasted time and money.
How to optimize expenses?
- Each advertising campaign receives a unique identifier — this is necessary to track its performance.
- The analytics system records every conversion when a user visits the website and completes a target action (such as submitting a form).
- Each lead is linked to the campaign ID, and this information is passed to the CRM, where further work with the client takes place.
- Data on conversions, campaigns, and clients is uploaded to the configured end-to-end analytics system — where ad profitability is calculated and the customer journey is mapped from the first touchpoint to the final deal.
Data you get
How much does it cost
Setting up end-to-end analytics: from $560
Tell us more about your tasks — we will consult you, choose the best solution and prepare a customized offer with a detailed cost estimation.
We are asked:
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When is end-to-end analytics needed?
1. Your advertising budget is more than $1100. In this case, advertising analysis using web analytics will optimize investments and effectively redistribute the advertising budget.
2. More than 3 advertising channels are used. It’s important not only to track the performance of each individual source, but also to drill down into the data — identifying the most effective ads and keywords. This level of insight is only possible through end-to-end analytics integration.
3. You understand that advertising is ineffective. If you see that advertising is too expensive and there are many non-targeted calls, the right solution would be to order web analytics services to set up proper tracking and evaluation.
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What if we don’t have a CRM?
We can set up event tracking in your web analytics system so you start receiving data on leads and form submissions. It’s also possible to integrate the system with Google Sheets and Excel.
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Is it possible to upload data manually?
Most data is loaded automatically when end-to-end analytics is properly integrated with the relevant systems — such as goal completions, ad spend, and CRM data.
Some data will need to be entered manually, such as spending on offline channels, SEO, and external advertising placements. This usually takes no more than 30 minutes per month.
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What if I don’t have a computer nearby?
A report with the main indicators for the day will come as an SMS message. You can also set up sending data from the web analytics system to Telegram.
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What other tools are there?
’Lead catcher’ will allow you to get contact information of visitors who want to leave the site.
Speech analytics will help you process call records faster due to automatic text recognition and tagging. You will be able to instantly identify conflict conversations between sales managers.
Email tracking will track all messages sent to your email and link them to the advertising source.