We thoroughly reworked the design and functionality — you’d never guess the website was built from a marketplace template. Our designers created custom illustrations and icons, refined the color scheme, and added unique visual touches.
There was one specific condition: the client preferred not to outsource the copywriting. Instead, their representative wrote the texts themselves. We supported this approach by preparing a detailed technical brief aligned with current SEO requirements.
The final texts were not only well-optimized but also deeply expert — no one tells the story of a business better than its own specialist.
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First, we created a subdomain for Kemerovo. Then we:
- Compiled a separate semantic core;
- Built a dedicated backlink profile;
- Prepared a detailed technical brief for additional content;
- Made meta tags unique;
- Created a contact page tailored specifically for the Kemerovo region.
The subdomain was opened for indexing only after all these tasks were completed. And almost immediately, it landed on the first page of search results in Kemerovo.
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The subdomain achieved these results because the site was originally designed with SEO.