For several years now, we have been managing website maintenance and PPC advertising for UMG Aesthetic Cosmetology Clinic.
UMGkids is a new project by the client: a dental clinic where every doctor is not only a dentist but also a psychologist who knows how to connect with children.
The clinic is located in a beautiful historic building. Artists worked on the interior design — everything was done to make young patients feel like they’ve stepped into a kind and magical fairy tale.
Visit the website magikids.ru
The website’s visual style echoes the clinic’s interior: pastel tones and watercolor illustrations of animals and plants. The illustrations were created by the client’s illustrator, who also designs their brochures and promotional materials.
Visitors to the website can get to know every specialist working at UMGkids.
After booking an appointment, each child receives a personalized video greeting from their doctor. It helps reduce anxiety — kids feel more at ease when they already recognize the doctor’s face.
The website also includes helpful content and a guide for parents to make the first visit as smooth and comfortable as possible.
We set up dynamic call tracking and additionally purchased static numbers for portals where the clinic is listed.
After analyzing the campaign performance, we made a strategic decision to increase the Google Ads budget by the end of summer: Google Ads generates more leads, and competition is lower there compared to Yandex.Direct.
Visit the website magikids.ru