The client approached us for search engine promotion.
The website was developed by another contractor. When we began SEO work, we immediately identified several optimization issues.
- Created a ’Doctors’ section.
- Added various themed videos to service pages.
- Marked up blog articles and video posts.
- Created ’Prices’ and ’Reviews’ sections.
These types of sections have a positive impact on SEO for medical websites.
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We optimized page load speed and implemented structured data.
All of these improvements had a positive impact on the ’Website quality index’, an important metric in the Yandex search engine.
Set up the business listing on Yandex.
We expanded the semantic core by adding new services. Initially, this led to a temporary drop in rankings, but soon after, traffic began to grow and the number of inquiries increased.
We work not only with link building, but also with behavioral and commercial ranking factors.
The website now meets all modern SEO requirements. We continue our collaboration with the client — for example, we developed the website for the Magickids project and set up contextual advertising for it.