As part of the concept, we proposed the idea of creating a community of healthy and beautiful people — something appealing to the target audience.
The website greets visitors with real stories of finding happiness, told by community members themselves, along with an invitation to join them.
All new community members receive a discount on dental services. For those who are unsure, the site offers convincing advantages, a loyalty program, and key facts about the clinic. Visitors can then browse the list of services offered.
Notably, each ’story of finding happiness’ includes not just a client testimonial, but also a description of how their dental issue was solved — with links to the relevant services.
Community engagement is sustained through engaging contests, special offers, and helpful advice from clinic specialists.
For viral promotion, we developed a game where users can upload a photo of themselves or a friend, add cartoonish funny teeth, and share the result — and a link to the clinic’s community or their personal social media page.
