Goal
Increase brand awareness in Novosibirsk and Tomsk.
Show Today is a company that organizes shows inspired by popular TV programs.
The client approached us with the goal of increasing the number of leads and boosting brand recognition in Novosibirsk and Tomsk through contextual advertising.
In Novosibirsk, the focus was on promoting a new service — full-cycle event organization.
The company operates in two directions: B2B in Novosibirsk and B2C in Tomsk. We developed a tailored growth concept and contextual ad launch plan for each market.
We started with a minimal budget, focusing initially on search ads and the Yandex Advertising Network (YAN).
6
Growth in lead volume.
After the first month of work, we decided to scale up and increase the budget.
The increased budget allowed us to launch the Campaign Wizard — a move that brought a real breakthrough. The number of leads rose sharply almost immediately.
Each month, we analyzed the upcoming holidays and selected the two most popular ones. We created briefs for creatives and received the final visuals from the client.
In November, we compiled a custom feed for each holiday type.
10
CTR Growth.
All of these efforts helped us increase the click-through rate by more than 10 times.
4
CPL Reduction.
We reduced the cost per lead by 4 times.
Each month, we optimized the advertising campaigns by:
- Analyzing landing pages;
- Providing website improvement recommendations;
- Carefully excluding underperforming platforms.
Result — a steady decline in bounce rate.