Goal
Create a clear and stylish B2B website.
At the end of 2019, the ’Obuv Rossii’ Group reformatted over 650 retail stores into marketplaces.
The product range expanded significantly: third-party suppliers’ goods came to occupy up to 50% of retail space. That’s how the ’Prodaem’ project was born — and soon, it needed a B2B-oriented online platform.
We started by developing the visual concept.
A key milestone was the creation of the brand identity — a new logo that symbolizes technology, progress, and the company’s focus on constant development. This concept defined the mood of the future website.
On the homepage, we emphasized the scale of the business.
We added sections highlighting Prodaem’s infrastructure, suppliers, and geographic reach.
Potential partners can find all the essential information on the website.
We aimed for clarity and conciseness — trimming away anything unnecessary, both in design and in content.
We designed a short, easy-to-follow ’How to Get Started’ guide.
Every decision we made was aimed at creating a positive user experience:
- a calm, unobtrusive color palette;
- visual minimalism;
- focus on feedback forms.