We were tasked with a major challenge — rebranding a company with over 120 years of history and a workforce of more than 3,000 employees. The project included creating logos for the umbrella brand, designing corporate website templates for the group, and product catalogs for the manufacturing enterprises.
The client was offered three brand identity concepts. The selected concept was built around the idea of interlocking gear movement — conveying the insight that the expertise of past generations drives the company forward today, while the simple mechanics of the gear model reinforce the image of a stable and reliable organization.
For the typographic logo, we chose a typeface with a contrasting ribbon-like structure and no complex element junctions. The simple letterforms reflect the company’s openness and willingness to collaborate, while the light and uncharacteristically elegant style for the heavy industry sector signals a modern business mindset and a focus on innovation.
The sketch of the Nicmas Group corporate website homepage illustrates how the displayed content adapts depending on the selected area of activity.
We also created design sketches for several secondary pages of the Nicmas Group website and for one of the group’s divisions — PTMZ.
