The customer is approached by language schools to organize the IELTS and TOEFL exams.
The previous version of the website is very outdated in terms of design. Another task that our developers faced was to automate the process of ordering exams for language schools.
Visit website magellanexams.ru
The first stage was the development of the Magellan Exams logo and corporate identity. Later, branding set the style of animations on the website.
We have worked out the client’s image and user scenarios from visiting the website to concluding the transaction and receiving the certificate. UX research has greatly shortened the user’s path.
The user can easily find the desired exam by simply clicking on the search bar.
Later, during the design development of specific pages, we made many adjustments and adapted to the requirements on the fly. The final look of the website differs significantly from the initial design concept — once again, our designers demonstrated their flexibility.
We spent a lot of time selecting an illustration style that would resonate with all stakeholders and match the company’s tone of voice. Once the visuals were ready, we worked with them in After Effects. The result is that character illustrations and animations live in dynamics along with the website.
The penguin does not exist by itself: its behavior changes when hovering, animations interact with the user. The character looks and behaves differently depending on which page of the website the user is on.
Animations can be easily changed in the 1C-Bitrix administration panel. Later, the illustrations were used in the design of creatives for advertisements.
This scheme of work allowed us to work out user scenarios even at the design stage.
We have posted on the website a convenient and colorfully designed exam schedule, the main product of Magellan Exams.
The Bitrix engine proved sufficient to carry out the integration with minimal modifications.
- Create bulk orders for multiple students at once.
- Import orders via Excel file (convenient for partners placing orders for large groups of students).
- Make online payments with a bank card.
- Generate invoices for legal entities and individuals.
- View the schedule of upcoming exams and, after completion, check results and download certificates — available for each student.
- Magellan Exams clients can easily place orders on the website.
- Order information is automatically transferred from the website to 1C, and vice versa.
- At every stage of the transaction, clients receive vibrant email notifications from the website.
We spoke at the Sherwood Business client conference held at the Pobeda cinema on November 19, 2022. Our Head of Design, Anna Poroshkova, gave a talk on how to identify and fix mistakes on a language school’s website.
The project took first place in two categories: 'Best Usability/UX' and 'Best Educational Website', and also won the medal for the Best Website of the Siberian Federal District.
The project won the Silver Medal at the Tagline Awards 2022 in the 'Best Educational Website' category.