Karachinskaya

A website on a ready-made solution for the legendary mineral water brand.

14.04.2022

Goal

Develop a memorable website on a ready-made solution.

Client’s request — a corporate website that will serve as a bright presentation of the company’s products.

The timeline and other resources were limited, so this time we couldn’t afford the luxury of custom design. However, we still needed to develop a beautiful website that would leave a lasting impression on users and effectively showcase the factory’s products, including the legendary 'Karachinskaya' mineral water.

Visit website karachinskaya.ru

The homepage of the website presents the main sections: product types, information about production, and the company. The video banner showcasing the production process immediately grabs the visitor’s attention.

On the 'About the company' page, there is information about the 'Ozero Karachi' sanatorium.

This place is closely linked to the brand’s history and its image in the information space.

The website provides detailed information about the product manufacturing process.

The focus is on the flagship product, but the entire product line of the factory is also presented.

Each product page contains all the necessary information: composition, GOST (state standard), storage rules, shelf life, etc.

All purchase information is placed on the 'Where to buy?' page.

This section was sufficient as the website initially did not plan to include e-commerce functionality.

Here, we listed the contacts of retailers selling the factory’s products: from national chains and online platforms to local stores.

We also paid special attention to other sections.

Careers, blog, partner page — each page was customized to match the overall style of the website. The solution was ready-made, but the implementation was unique.

An unconventional section for a manufacturing company’s website — the blog.

Here, the brand’s authors provide detailed information about everything related to mineral water and other company products. The content focuses on topics such as healthy living, beauty, and wellness.

In the company’s blog, articles can be linked to products mentioned within the content.

This case is a prime example of how to build websites using ready-made solutions.

The template from the marketplace became the technical foundation, around which we created something new and personalized, tailored to the client’s needs. We leveraged all the advantages of the ready-made solution and were able to vividly present the company and its unique features.

Visit the website karachinskaya.ru