DStrend

We designed a website that emphasizes the brand’s unique character — bold, authentic, and uncompromising. A black-and-white color scheme and the absence of decorative visual elements keep the user’s focus where it matters most: on the products.

Simple design solutions paired with well-crafted typography ensure easy scalability and brand recognition across all platforms.

Thanks to the impressive video, the concept was approved by the client on the first try.

While working on the design, we simultaneously began internal SEO optimization and launched contextual advertising.

Every site visitor can apply filters as they wish — but there’s more. The admin has the ability to generate human-readable URLs for any filter combination and customize meta tags for those URLs.

This setup allows for maximum flexibility in SEO promotion.

A seemingly simple idea — but it immediately sets DStrend apart from other online women’s clothing stores.

9.3

Lead cost reduction.

We drastically reduced the cost per lead in Yandex.Direct.

We started SEO promotion in July 2019, right at the end of the season.

A drop in traffic seemed likely, but instead, it began to grow. The same pattern continued in 2020 — traffic kept increasing despite the pandemic.

When launching the new website, we managed to preserve search engine rankings by setting up proper redirects.

We optimized regional subdomains one by one.

This helped expand customer reach across Russia and increased the SQI (site quality index) from 160 to 700.

• Fields and statuses were customized to match the company’s internal business processes.
• Clients automatically receive email notifications with detailed order information and an invoice — without any involvement from a sales manager.
• Order statuses update depending on CRM triggers, allowing a significant increase in the volume of processed orders.
• The system helps prevent manager errors by automatically creating tasks — for example, reminders to fill in a tax ID, call the client back, or send an email.

Thanks to two-way synchronization with 1C, the manager always sees up-to-date data in the CRM — including stock levels and customer information.

• We optimized the speed of the new website by enabling composite mode, caching, and using the WebP image format.
• Our experts set up XML feed exports for marketplaces and group buying platforms.
• Currently we are preparing to implement end-to-end analytics and expand social media coverage.