Decathlon

Social media management and video content production for an international sports retail company.

15.11.2021

Goal

Create brand-driven video content and engaging social media posts.

We participated in a tender and decided to demonstrate our creativity from the application stage.

Instead of submitting a standard proposal, we produced a social media commercial titled ’Extend Your Summer with Decathlon’.

The video combined the brand’s visual identity, emotional triggers of one of the target audience personas, and a popular sport among that audience — SUP surfing. Our creative approach impressed the company’s leadership, and we began our collaboration.

Our work focused heavily on video content.

We redesigned the Instagram profile layout and visuals.

We changed the content presentation approach and unified the style of posts.

It was important for us to align with the overall concept of the national brand network.

Following the company’s strategy, we prepared a content plan, designed graphic templates for posts and stories, wrote captions, and filmed video content on a monthly basis.

The client’s target audience is as broad as possible — people of all ages and genders.

That’s why each post is aimed at a specific segment. Every publication addresses the pain points and emotional triggers of a particular audience persona.

In our videos, we didn’t stop at visuals — we also provided useful product information.

Results from the first 4 months — by the numbers:

57 published posts
17 video clips
4,559 new followers
5.28% ER
10.49% ERReach
6,669 likes
1,535 comments
368 saves

We were able to achieve these results thanks to the cohesive work of our team.

An SMM specialist oversees the project and prepares reports.
A visual designer is responsible for layout and feed aesthetics.
A videographer handles the shooting and editing of videos.
An account manager speeds up information exchange and oversees key matters.

Other specialists may also be involved, depending on the specifics of the task.

The project has been put on hold in Russia.

We thank the client and were glad to share the results of this outstanding project.