Cars7

Development of three landing pages for a large carsharing service.

06.09.2022

Goal

Create a modern carsharing landing page.

The popular carsharing service Cars7 reached out to us to create a landing page for their platform.

Visit website cars7.ru

During the design process and communication with the client, we made a joint decision — instead of a single landing page, to create three. Each page targets a specific audience:

carsharing users are private individuals;
legal entities;
potential franchisees.

First of all, we made prototypes and designed data exchange with the client’s internal system.

Design layouts were prepared based on deeply researched prototypes. All the graphics for the website were assembled independently, and all the icons were rendered.

We personalized the output of information about cars and fares for each city.

We have developed an interactive map with coverage areas for all cities of our presence.

On the map, the user can see the possibility of completing the lease or switching to standby mode.

Tariffs and coverage areas are updated by API every day.

We have listed all the services and service features included in the tariffs.

All texts for the website were prepared by our full-time copywriter.

A specialist in copywriting and visual storytelling joined in at the prototype development stage. This scheme of work allowed us to approach user experience planning more deeply.

On the partner page, we have made a calculator that allows you to calculate profits depending on the number of machines.

The calculator takes into account the partner’s existing fleet and the possibility of buying new cars.

The new landing pages have become a full-fledged online presentation for all categories of customers and have reduced the load on the customer’s call center.