Visit the website animato.ru
Initially, the client approached us for a new website: it was necessary to replace the old landing page and showcase the product range for potential partners.
First, we launched an MVP version that featured the client’s projects and pages for suppliers, dealers, and architects.
In the second version, we added a product catalog, a personal account, and integration with 1C. The main feature of the website is a commercial offer that can be downloaded upon placing an order.
We worked on Telegram, VKontakte, and Dzen. We also published photos of completed playgrounds and visualizations of models on Pinterest.
We conducted a competitor analysis and identified three target audience categories:
- Young parents and those planning to have children in the coming years.
- Architects and students in architectural specialties.
- Managers in the construction and real estate sectors.
On Dzen, in collaboration with psychologists and educators, we publish content for parents about psychology, upbringing, self-development, home, and family.
We introduced an unusual section — fairy tales — to convey the company’s values without directly presenting information about the brand.
On Telegram, we wrote articles about urbanism for architects, while VK is used for audience engagement.
- Impressions: 11,316,363
- Clicks: 7,901
- Impressions: 444,579
- Clicks: 1,734
- Article reads: 231
- Subscribers: 60
- Total audience of public pages: 157,921
- Actual reach: 31,900
- Subscribers: 226
- Impressions: 119,540
- Engaged: 4,350
- Saves: 827
- Clicks on brand links on VKontakte: 289