The client’s company has impressive turnover and conducts business using 1C. However, the brand did not have its own website before working with us. There was a pressing need for a fully-fledged e-commerce website with all the necessary integrations.
Visit the website al.company
We analyzed the client’s business processes, conducted UX research, identified interface issues, and highlighted areas for improvement. Based on the findings, we decided to redesign the existing mockups.
Once the design was approved, we prepared the pages for layout, compiled a UI kit, and moved on to the development iteration.
First, we launched the MVP version with a product catalog synchronized with 1C. In this version, there was no user dashboard, as after lengthy discussions, we decided to save this feature for later.
The release consisted of a merge request with 100+ commits and a code difference of approximately 3000 lines. And not a single conflict in the branches!
- We used Elasticsearch — a tool for storing and quickly searching data. Each website user is provided with a personalized catalog and set of discounts.
- We implemented custom integration with 1C. The website exchanges documents and product, order, price, and delivery data with the technology platform.
- We used Swagger, a tool for documenting APIs.
We enhanced the project with a personal account built on Vue.js.
- Up-to-date information on outstanding payments, container and equipment balances.
- Access for multiple representatives within a single personal account.
- Blocking new orders for users with overdue payments.
- Option to request a reconciliation report.
- Ability to place orders for multiple companies (in case the client has several retail locations).
This section includes products the customer orders most frequently.
We organized a photoshoot for Alcompany — capturing high-quality images of the office, team, vehicles, and warehouse facilities.
The next step after developing the website was crafting an SMM strategy.
We developed engagement mechanics, worked on expanding the target audience, and built sales funnels across social media platforms.